What This Feature Does
The Find a Market Tool helps you discover investment opportunities across the UK by filtering areas based on investment strategies and demand drivers. Instead of manually researching hundreds of locations, you can quickly identify markets that match your specific criteria and investment approach.
Understanding Strategies vs Demand Drivers
Strategies (purple tags) - Different investment approaches you might pursue:
Rent-to-Rent Bible - Markets where short-term rental income significantly exceeds monthly rent (2.5x+)
Rising Market - Areas with 10%+ year-on-year revenue growth
Solid Earner - Consistent high-income performance over time
Year-Round Income - Low seasonality, smooth income across all months
Dual Income - Markets suitable for student/long-term lets in winter, serviced accommodation in summer
High Yield - Areas providing strong rental returns
Premium Market - High average daily rates
Supply Gap - High demand with low listing density (opportunity to enter)
High Competition - High density of short-term listings (saturated market warning)
Demand Drivers (icons at bottom) - Factors creating rental demand in an area:
Universities, hospitals, airports, stadiums
Heritage sites, National Parks, coastal locations
Events, skiing, contractors, military bases
Cities, natural beauty, attractions
Click any strategy or demand driver to see its full definition.
Using Markets vs Sub-Markets
Focus on the Sub-Markets tab - This breaks down regions into specific areas (e.g., London splits into Mayfair, Paddington, Camden). The Markets tab only shows high-level regions and lacks the detail you need for investment decisions.
How to Find Your Ideal Markets
Step 1: Filter by Location (Optional)
Click Location to narrow your search to specific regions:
Select areas like Glasgow (8 sub-markets), London Southeast (9 sub-markets)
Or search the entire UK
Step 2: Filter by Market Size
Use Listing Count to focus on markets of a certain scale:
Smaller markets: Under 1,000 listings
Medium markets: 1,000-5,000 listings
Large markets: 5,000+ listings
Step 3: Select Your Strategy
Choose one or more strategies that align with your investment goals. For example:
Select Year-Round Income if you want to avoid seasonality
Select Rent-to-Rent Bible if you're looking for strong rental arbitrage opportunities
Select Rising Market to find growth areas
The tool will filter down to markets matching your selected strategies.
Step 4: Add Demand Drivers
Refine further by selecting demand drivers. For example:
University - Target student accommodation markets
Hospital - Focus on contractor/medical staff demand
Coastal - Find holiday let opportunities
Airport - Target business traveller markets
Example: Combining "Year-Round Income" strategy + "University" demand driver shows 43 markets across the UK that match both criteria.
Step 5: Apply Additional Filters
Fine-tune your results using market scores and metrics:
Contractor Demand - Areas with high corporate/contractor presence
Rental Demand - Strong long-term rental markets
Market Score Range - Overall market quality rating
Seasonality - Filter by seasonal variation
Regulation - Consider licensing requirements
Viewing Results
List View - See all matching markets with their strategies and demand drivers displayed on cards
Map View - Visualise locations geographically. Click any area to view its card and key metrics.
Getting the Most Value
Combine filters strategically - Don't just pick one strategy or demand driver. Layer filters to find niche opportunities (e.g., "Supply Gap" + "Hospital" + "Year-Round Income")
Start broad, then narrow - Begin with the entire UK, then refine based on what you discover
Replicate success - If you're profitable in one market, use the tool to find similar markets across the country with the same strategies and demand drivers
Explore new strategies - Test strategies you've heard about from other investors by filtering for those specific criteria
Check definitions - Click any strategy or demand driver to understand exactly what it means before filtering
Key Benefits
Discover new markets quickly without manual research
Replicate successful strategies in similar areas nationwide
Filter by your specific criteria to match your investment approach
Identify opportunities before markets become saturated
Visual insights via map view to understand geographic patterns
Need Help?
Click the live chat button in the bottom right corner to reach our team with questions or feedback.