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Getting started with the STR Location Dashboard

Explore and Analyze Market Data in the Serviced Accommodation Dashboard

Written by Domenico Davis

The Serviced Accommodation dashboard helps you dig into market data, analyze trends, and benchmark property performance in your selected area. Whether you're considering a new investment or want to fine-tune your property business, here's how to make the most of this powerful tool.

Step 1: Open the Serviced Accommodation dropdown at the top, and then click STR Location Dashboard, to see the dashboard overview.

Step 2: Select your area.

Start by either typing a location into the search bar or click Draw a Custom Location on the right to select a custom location on the map.

Step 3: Save your frequently used locations by clicking the heart button.

Access your saved locations anytime from the Saved Locations button.

Step 4: After choosing an area, review the Overview screen.

This gives you a snap-shot of the market, including a mix of property types, available amenities, average daily rate, and occupancy.

Step 5: Scroll to the Rates section on the left. Now you will see the option to filter your selection to tailor the data. This is the blue Filters button at the centre.

Step 6: Apply filters by property features:

  • Adjust filters for Bedrooms, Bathrooms, Guests, and Property Type using the sliders and dropdowns.

  • Select a Price Tier to see how budget versus luxury properties perform.

  • You can also pick specific Amenities (like a hot tub or parking) to see targeted performance metrics.

Step 7: Review different reports to get a comprehensive market view:

  • Analyze Rates and Revenue broken down by bedroom or performance percentile.

  • Check Occupancy trends and active listings over time.

  • Monitor Seasonality and pacing reports to understand booking patterns and lead times.

Step 8: Use the Smart Rates to get indicative pricing suggestions for any given night. These prices are based on a properties percentile (ie, the top 10% of properties, 50th percentile, bottom 25% etc), so tweak this using the top slider to match your property.

Step 9: Explore the Top Properties section to see the area's highest-performing listings, with data on their occupancy, average daily rates, and revenue for the past 12 months. View their locations on the map to spot high-demand hotspots.

Conclusion

The data dashboard gives detailed, up-to-date insights—ideal for market research, investment planning, or benchmarking your portfolio. You can review top properties, filter for relevant competitors, and discover what drives performance in different areas.

If you get stuck, click the chat icon at the bottom right to reach customer support, or browse the help library for guides. With these tools, unlock answers to your most important property market questions and make smarter decisions.

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